‘Strategically far, humanly close’ – Under this motto, we were able to organise the general assembly for all German Fressnapf franchise partners in Cologne in May 2023. The humanity and appreciation that go hand in hand with this were the core of a successful 2-day event, for which we took over the project management, stage & media design, content management and event direction.
The Fressnapf Group is currently undergoing the biggest transformation in the company’s history and is essentially changing from a supplier to a care provider with its new all-round carefree concept. Torsten Toeller, founder of Fressnapf, said: ‘At Fressnapf, people make the difference. And we can only be successful in the future if we bring people together and offer them the best possible environment to make precisely this difference.’ And with that, he also gets to the heart of our passion: bringing people together.

Thank you to the Fressnapf organisation team, the management and many, many more from the Fressnapf ecosystem!

#humanity #event #celebrating success #teamwork
#event agency #content management #event direction #fressnapf #jkrevents #transformation

Photos: Anke Sundermeier, Diana Richter & Jens Krause