How to make a product presentation become a memorable experience? At Lenovo Innovation World 2026 in Berlin, cutting-edge technologies meet a production that becomes an eye-catcher in its own right. We at JKR EVENTS have been involved with this event since 2018, participated again in 2019 and 2025, and were once again responsible for the technical design and implementation in 2026.

A particular highlight was the fully motorized LED stage backdrop. It opened in the middle like a portal, through which the speakers entered the stage. After the press conference, this spectacular stage element became the entrance to the product presentation: Guests walked across the stage and entered the exhibition area directly. As a result, the technology not only served as an eye-catcher but also cleverly linked the press conference to the product experience that followed.

For a production like this to function reliably at the crucial moment, every detail must be just right. Movement sequences, screen content, speaker appearances, safety requirements, and visitor routes must all be precisely coordinated. Our work therefore begins long before the first performance. We develop the technical concept, plan the various trades, prepare requests for proposals, and coordinate the service providers. During rehearsals and performances, we ensure that directing, technical operations, and stage management work together seamlessly.

The products on display also focused on the experiential aspect. With Swan, Lenovo unveiled a laptop whose screen can be expanded at the touch of a button when more workspace is needed e.g. for graphic design work. This is an innovation whose added value is particularly easy to convey in person.

For us, the challenge lies in making such special moments technically possible without losing sight of the big picture. This requires forward-thinking planning, clear communication, and a team that works together to find solutions. Our long-standing partnership with Lenovo helps us build on our experience while remaining open to new ideas.

After all, a successful show isn’t defined by the complexity behind the scenes, but by how seamlessly everything comes together. At JKR EVENTS, we ensure that sophisticated technology translates into a cohesive experience and that innovation can have its full impact.

Client: LENOVO 

Agency: Jangle Nerves

Content: Congaz Media

AV-Light Vendor: AVENTEM