BASF at the K 2022 in Düsseldorf

How do you report on a project at K in Düsseldorf, the world’s leading trade fair for plastics? And in times of climate change, environmental awareness and a general move away from the use of plastic?

Maybe so, because we also learnt a lot from this project. Our customer BASF, a global corporation with 238 production sites in 90 countries, and all our contacts were approachable, human and pragmatic. The motto of the stand represented the desired cycle: Make – Use – Recycle. And we could feel that the topic of environmental protection is not just ‘greenwashing’ here, but is actually taken seriously. The same applies to the topic of cooperation: on a 1,500m² stand with over 50 media installations, almost exclusively products and projects were shown that were used or realised together with other companies. Recyclable trainers in cooperation with Adidas, for example.

We learnt that plastic cannot simply be ‘left out’ in today’s world. Changing a plastic cycle requires major investment and takes many years. But we also learnt that those responsible really do feel responsible and are looking for better solutions – as a community. A side project during the trade fair was also very fitting: BASF employees recorded their own song. Everyone could take part, no matter how musical he or she was, and the result – compiled from 120 audio tracks – is really something to be proud of. We were able to experience the creation process at first hand, because in addition to the activities for the actual trade fair stand (technical planning, tendering, construction management, content management and direction), we also provided the studio equipment for the recordings.

We are very grateful that we were able to support this project as part of the www.dcc.ruhr agency network and play our part in it. 8 trade fair days, 3 evening events and at the end the whole team was still full of energy – thank you client, thank you agency colleagues and trade partners!

It really was a highlight project in 2022!

#teamwork #messe #event  #dccruhr #jkrevents #avproduktion #content #medienplanung #showcaller #ablaufregie #avproduction #veranstaltungstechnik